At Diane Campbell Interiors, transforming spaces is more than just a craft—it’s a celebration of individuality and functionality. Our collaboration with Diane Campbell Interiors in Qualicum Beach resulted in a digital platform that reflects their commitment to personalized, stunning, and practical design solutions for residential and commercial spaces.
Time Range:~ 46 Hrs Industries: Professional Services Features: Standard Business Website
Diane Campbell Interiors needed a website that showcased their diverse portfolio and communicated their expertise and approachable design process. The goal was to design a digital experience that mirrored Diane’s creative vision, from cozy residential retreats to vibrant commercial projects, while offering seamless navigation and a user-friendly booking system for consultations.
The Results
The resulting website combines elegance and functionality, featuring a visually compelling portfolio, detailed service offerings, and clear calls-to-action that guide visitors effortlessly. With responsive design and intuitive navigation, the platform captures Diane’s attention to detail and collaborative design ethos. The website now serves as an engaging space for clients to explore past projects, schedule consultations, and envision the possibilities of their dream spaces brought to life by Diane Campbell Interiors.
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Hey there. David from Geeks on the Beach here, talking about something that is becoming more and more important as websites start to become more and more beautiful, right out of the box: SEO Page Title Structure. When it comes to optimizing your website for search engines, page titles are one of the most important elements to get right. They’re the first thing users see in search results, and they play a big role in determining whether someone clicks on your site or scrolls past. So, how do you create a page title that’s both effective and SEO-friendly? Here’s everything you need to know.
Why Are Page Titles Important for SEO?
Page titles tell search engines and users what your webpage is about. A well-crafted title can:
Improve your search rankings.
Increase click-through rates (CTR).
Enhance the user experience by setting clear expectations.
But achieving these benefits isn’t as simple as stringing together a few words. It requires strategy. Have a look at some of the recent selections from our portfolio to get an idea of how we’re helping our amazing clients with their search engine successes.
The Perfect Page Title Formula
For most businesses, the ideal page title includes these three elements:
What You Do (Primary Keyword)
This is the core of your title and what potential customers are searching for. Start with a clear description of your services or offerings.
Location (if applicable)
If your business serves a specific area, include the location to help with local search engine success. It helps users nearby find your services quickly.
Business Name
Finally, include your business name to build brand recognition and credibility. Place it at the end unless it’s a well-known brand.
Example Titles
Here’s how this structure works in practice using real client examples:
Mobile & On-Site Storage Solutions in Victoria, BC | Mobox Storage
Beachfront Vacation Rentals in Parksville, BC | Beach Acres Resort
Waxing & Laser Hair Removal Services in Nanaimo, BC | Foxy Box
Key Tips for Crafting SEO-Friendly Titles
Keep It Short and Sweet: Stay between 50-60 characters to avoid truncation in search results.
Use Keywords Strategically: Place the most important keywords at the beginning of your title.
Make It Engaging: Use action words or adjectives that catch the user’s eye, like “Affordable,” “Expert,” or “Reliable.”
Avoid Keyword Stuffing: Search engines may penalize titles that feel forced or overly packed with keywords.
Test and Optimize: Use tools like Google Search Console to monitor click-through rates and adjust titles as needed.
Hire Us to Do It For You: Deploying proactive measures, like our Triple Threat™ Online Marketing Package might be exactly what you’re looking for to take your business to the next level.
Common Mistakes to Avoid
Vague Titles: “Home” or “Welcome” doesn’t provide any value to search engines or users.
Too Long or Too Short: Titles that are either cut off in search results or too brief to convey meaning.
Neglecting the Audience: Always write for people first, not just for search engines.
Final Thoughts
Crafting the perfect page title is part art, part science. By following the structure of “What You Do + Location + Business Name,” you can create titles that are optimized for SEO, appealing to users, and aligned with your brand. Remember to review your titles regularly and tweak them based on performance data—because even small changes can lead to big results.
Need help optimizing your website? Feel free to either contact us using our handy intake form, or schedule some time with me using the scheduler below and let’s make it happen!
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