Downtown Victoria Business Association

Online Marketing

The Downtown Victoria Business Association (DVBA) promotes downtown business owners and events, ensures continued economic sustainability, and celebrates the vibrancy of downtown Victoria.

Time Range: 15 – 30 Hrs
Industries: Professional Services
Features: Online Marketing

The Challenge

The question was: how do we help the Downtown Victoria Business Association stand out amongst the crowd? And how do we get qualified leads?

The Results

In order to generate the highest quality leads at the lowest possible cost we put together a strategy with a mix of Google Search ads, as well as Facebook and Instagram ads. We ran Google Display ads targeting various topics and aimed at retargeting to recent visitors of specific landing pages.

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