Hey there. David from Geeks on the Beach here, talking about something that is becoming more and more important as websites start to become more and more beautiful, right out of the box: SEO Page Title Structure. When it comes to optimizing your website for search engines, page titles are one of the most important elements to get right. They’re the first thing users see in search results, and they play a big role in determining whether someone clicks on your site or scrolls past. So, how do you create a page title that’s both effective and SEO-friendly? Here’s everything you need to know.
Why Are Page Titles Important for SEO?
Page titles tell search engines and users what your webpage is about. A well-crafted title can:
- Improve your search rankings.
- Increase click-through rates (CTR).
- Enhance the user experience by setting clear expectations.
But achieving these benefits isn’t as simple as stringing together a few words. It requires strategy. Have a look at some of the recent selections from our portfolio to get an idea of how we’re helping our amazing clients with their search engine successes.
The Perfect Page Title Formula
For most businesses, the ideal page title includes these three elements:
-
What You Do (Primary Keyword)
- This is the core of your title and what potential customers are searching for. Start with a clear description of your services or offerings.
-
Location (if applicable)
- If your business serves a specific area, include the location to help with local search engine success. It helps users nearby find your services quickly.
-
Business Name
- Finally, include your business name to build brand recognition and credibility. Place it at the end unless it’s a well-known brand.
Example Titles
Here’s how this structure works in practice using real client examples:
- Mobile & On-Site Storage Solutions in Victoria, BC | Mobox Storage
- Beachfront Vacation Rentals in Parksville, BC | Beach Acres Resort
- Waxing & Laser Hair Removal Services in Nanaimo, BC | Foxy Box
Key Tips for Crafting SEO-Friendly Titles
- Keep It Short and Sweet: Stay between 50-60 characters to avoid truncation in search results.
- Use Keywords Strategically: Place the most important keywords at the beginning of your title.
- Make It Engaging: Use action words or adjectives that catch the user’s eye, like “Affordable,” “Expert,” or “Reliable.”
- Avoid Keyword Stuffing: Search engines may penalize titles that feel forced or overly packed with keywords.
- Test and Optimize: Use tools like Google Search Console to monitor click-through rates and adjust titles as needed.
- Hire Us to Do It For You: Deploying proactive measures, like our Triple Threat™ Online Marketing Package might be exactly what you’re looking for to take your business to the next level.
Common Mistakes to Avoid
- Vague Titles: “Home” or “Welcome” doesn’t provide any value to search engines or users.
- Too Long or Too Short: Titles that are either cut off in search results or too brief to convey meaning.
- Neglecting the Audience: Always write for people first, not just for search engines.
Final Thoughts
Crafting the perfect page title is part art, part science. By following the structure of “What You Do + Location + Business Name,” you can create titles that are optimized for SEO, appealing to users, and aligned with your brand. Remember to review your titles regularly and tweak them based on performance data—because even small changes can lead to big results.
Need help optimizing your website? Feel free to either contact us using our handy intake form, or schedule some time with me using the scheduler below and let’s make it happen!
