Branding Guideline
Packages
Our branding guideline packages are designed to help businesses build a strong, consistent, and professional brand system that grows with them. Look the best of the best with a solid branding system.
Branding is
Kinda Important
LET OUR PROFESSIONAL AND TALENTED GRAPHIC DESIGNERS CREATE THE LOGO OF YOUR DREAMS.
Branding has never been more important for a business than it is now. With so many competitors and such a full market, it’s hard to be the best—but we can help.
Our team of professional (and talented!) designers will work with you to bring your brand to life through logos, typography, colours, and everything else that goes into a brand. We’ll make you stand out as the best among the fierce competition.
Why is Branding Important?
IT’S A VISUAL REPRESENTATION OF WHO YOU ARE
A robust brand strategy is essential for the significance of a logo. Before delving into logo design, it is crucial to thoroughly research and consider various aspects, such as the intended audience, the purpose and essence of your brand, and the intended message you wish to convey. Your brand necessitates meticulous attention to its distinctions, personality, emotions, value and vision, purpose, and target audience. Addressing these aspects through the creation of a brand strategy forms the bedrock of a successful brand. Before dismissing the idea of investing in your brand, it is important to recognize the tremendous benefits that professional branding can bring to your business:
Differentiates You in the Market
It enables you to stand out amidst a saturated market, emphasizing your unique qualities and strengths.
Builds Client Loyalty and Referrals
It attracts clients who align with your brand, fostering both repeat business and referrals.
Trust and Professionalism
It enhances credibility by projecting a high-end, professional aesthetic that inspires trust.
Invest in Your Business
THE RETURN ON INVESTMENT FOR BRANDING IS SECOND TO NONE.
Investing in branding signifies a commitment to your goals, extending beyond “just a logo.” Instead of being deterred by the costs associated with design work, consider the immeasurable value that a strategic brand identity can bring to your business.
Super Awesome
Logos
LET OUR PROFESSIONAL AND TALENTED GRAPHIC DESIGNERS CREATE THE LOGO OF YOUR DREAMS.
Every brand starts off with a good logo. Your logo is (usually) the first branding piece a potential customer will see, so you’ve got to make a good impression. Our designers start off by getting to the nitty-gritty of your brand and your business, and they head back to the Geek Lab to start concocting some ideas to show you. Once you decide on a direction, they’ll make your dreams a reality and you’ll have a skookum logo for you to represent your brand with.
A Tale of Awesome Logo Design
STARRING BLACK ROCK MARTIAL ARTS (AND US, OF COURSE)
One of our awesome clients, Black Rock martial arts, came to use in need of a logo. Let’s go through the process of how a logo is made, using the awesome Black Rock Martial Arts as an example.
Your Dream Logo
We start off by asking you what you want! What do you do? Who are your customers? What do you see your logo looking like? What are some logos you like, and logos you really don’t like? (So we can avoid those, of course.) We break down your vision to get to the heart of what your business is all about—and we take lots of notes!
Getting Closer
Once you’ve reviewed the concepts, our designers will take back all your feedback and revise your concepts. What we’re aiming for is narrowing this down until we get to the vision in your head. It’s a collaborative process that we work through with you the whole time to make sure you’re on-board!
There We Go!
After a few rounds of changes, you’ll have an amazing logo you can be proud of that represents your super awesome business. You’ll receive all the files you need from us in order to really make your business shine in a competitive market.
A Tale of Awesome Logo Design
A good logo is key to a good brand, but you also need some other stuff to really look cohesive and nail down your brand. Some of those things are fonts, brand colours, and maybe even photography styles. Our designers are here to help! They’ll work with you to base a full branding system around your logo, or maybe just a little bit of branding, depending on how you’re feeling, your budget, and what you want.
Typography
Typography is another big deal. The branding system will let you know which fonts to use and where to use them. Headings, body text, you name it. It will even tell you the best font sizes, spacing, and all that jazz. It’s all about making the brand’s words look consistent and professional.
Brand Voice
But it’s not just about the visuals. Branding guidelines also cover the brand’s voice and messaging. They’ll show you how to talk like the brand, with the right tone, language style, and even key points to hit. Gotta keep that brand personality shining through!
Colour Palette
Your brands color palette serves a pivotal role in the branding guidelines process. It defines a consistent and recognizable visual identity for your company or brand. By selecting a carefully curated set of colors, the brand can convey specific emotions, values, and personality traits. This cohesive color scheme fosters brand recognition across various platforms and materials, such as logos, websites, marketing materials, and packaging. A well-designed color palette enhances brand recall, establishes a professional image, and fosters a strong emotional connection with the target audience. Ultimately, it creates a lasting impression, ensuring the brand remains memorable and distinctive in a competitive market.
Delivery
Your branding guideline package will be delivered to you both online, and in email and PDF formats, which you can print or send to your internal or external marketing team. No matter who is creating content, they’ll be prepared to keep things consistent and on brand with an awesome branding guideline package. You’ll also be recieving all your files, such as your fonts, your logos, your colours codes, and any other files you need, packaged up with a pretty little bow.
Branding Guideline Packages
WHAT THINGS DO YOU GET WITH A BRANDING GUIDELINE PACKAGE?
So now you know the importance of your logo and your brand elements, and you’ve seen our process on how we make our awesome stuff. Depending on your needs, we have a few different packages for you to take a look at.
Basic Package
12-hour Estimate
3 moodboards with examples of typography
colour palette
graphic elements
imagery
other elements unique to your brand
Brand Style Guide
6-hour Estimate
Logo usage guidelines
typography guidelines
photography & illustration guidelines
brand voice & tone
application & usage of graphic elements
guidelines for any other elements unique to your brand
a PDF of all your guidelines, wrapped up and packaged for you to use on your brand’s journey
Need Some Rad
Business Cards?
We can do that for you too
Have no fear! We can also make you some really great business cards that follow your brand guidelines to a T. We’ll design them for you, and send you the print-ready files you can send off to your printer-super easy and no-stress.
Ready to Get Started?
Consistency, credibility, and standout style are essential in today’s market. Enter our brand guidelines packages! Crafted with expertise, our guidelines make your brand rock. From logo to colors, typography to imagery, we ensure a pro look that stands out. Plus, no more confusion! Our guidelines align teams and partners. Brand integrity is protected, and flexibility for growth is built-in. Ready for brand success? Contact us for our awesome guideline packages. Unleash your brand’s power and leave a lasting impression.
The market is tough out there, which is why you want a group of talented, Geeky professionals by your side to help you stand out from the fierce competition. Let our designers guide you and your brand to new heights with our branding guideline packages.
Schedule a free consultation with your friendly neighbourhood account director, David, using the form below, and he’ll get you started with a designer to breathe life into your brand.
Our branding and branding guideline packages are affordable, efficient, and not to mention awesome to look at. Talk to David today!