Silverbar Kennels
Custom WordPress Web Development
Located in British Columbia, Silver Bar Kennels provides professional dog boarding, training, and care in a safe, rural setting. The business serves dog owners seeking a trustworthy, structured, and compassionate environment for their pets, whether for short stays, long-term boarding, or training support.
Silver Bar Kennels required a modern, approachable WordPress website that clearly communicates their services, values, and facility standards while building trust with prospective clients. Their previous site did not reflect the quality of care offered or provide a clear path for visitors to understand services, policies, and next steps.
Key challenges included limited content hierarchy, unclear service descriptions, and a lack of visual consistency across devices. Visitors often struggled to quickly understand what was offered, how to book, or what made Silver Bar Kennels different from other facilities.
The goal of the project was to create a clean, professional, and welcoming digital platform that reinforces trust, highlights services, and guides users through a simple, intuitive journey. The new website needed to support business growth while providing a flexible foundation for future updates.
The goal of the project was to create a professional, welcoming, and easy-to-navigate digital platform that supports Vector Rehab’s growth while reinforcing trust, clarity, and accessibility. The redesigned website needed to clearly present services, guide users through the client journey, and provide a flexible foundation for future updates as the clinic continues to expand.
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The Brief
The goal was to design and develop a responsive, user-friendly WordPress website that clearly communicates Silver Bar Kennels’ services while supporting both new and returning clients. The previous site lacked structure, visual clarity, and clear calls to action. A major priority was improving the information architecture so visitors could quickly find details about boarding, training, policies, and contact options. The website also needed to perform consistently across devices and support accessibility best practices. The redesigned platform was built to serve several core audiences: Dog owners seeking reliable boarding and care Clients interested in training programs and long-term services Returning customers needing quick access to booking and contact information By focusing on clarity, usability, and visual trust, the project aimed to create a digital foundation that supports both client engagement and long-term business growth.
The Results
The redesigned Silver Bar Kennels website now delivers a professional, welcoming, and structured digital experience that supports trust and engagement. Key outcomes include: Clean, service-focused design that clearly presents boarding and training offerings Improved navigation and content hierarchy, making it easy to find services, policies, and contact information Responsive and accessible layout for desktop, tablet, and mobile devices Flexible WordPress content management, allowing the business to update services, images, and content with ease With thoughtful layout, intuitive flows, and attention to clarity, the new website strengthens Silver Bar Kennels’ online presence while supporting meaningful connections with clients and their pets.
